As companies big and small, venture into the world of social media, not only will they discover a valuable dialogue opportunity with their customers and clients but they will also find they have freedom. Particularly small companies will become much less dependent on web programmers. Social media tools are low cost, and simple to learn, offering companies an avenue to create a connection with their constituents while also creating an online presence.
Small to medium businesses now have the opportunity to develop websites that they can regularly update and use as a communication tool between themselves and their customers. Websites that are an integral part of the company’s communication plan, anchoring offline and online media and providing a central location for information and facilitation for social media discussion.
Flexible web tools enable more nimble companies that can respond to customer needs and adapt to changing trends quickly enough to provide value and generate profit.